{"id":1937,"date":"2021-12-17T11:02:21","date_gmt":"2021-12-17T16:02:21","guid":{"rendered":"https:\/\/www.taqauto.com\/2021\/12\/the-future-of-sales-depends-on-automotive-intelligence\/"},"modified":"2022-01-04T13:24:04","modified_gmt":"2022-01-04T18:24:04","slug":"the-future-of-sales-depends-on-automotive-intelligence","status":"publish","type":"post","link":"https:\/\/www.taqauto.com\/fr\/2021\/12\/the-future-of-sales-depends-on-automotive-intelligence\/","title":{"rendered":"\u00c0 l\u2019avenir, le succ\u00e8s en vente d\u00e9pendra du Savoir automobile"},"content":{"rendered":"\n<p>Selon <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2019\/01\/31\/how-data-analysis-in-sports-is-changing-the-game\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>, depuis lors, le recours \u00e0 l\u2019analyse des donn\u00e9es dans le sport a explos\u00e9 et repr\u00e9sente une activit\u00e9 commerciale de 4\u00a0milliards de dollars, touchant \u00e0 presque toutes les activit\u00e9s sur le terrain et hors du terrain. Des millions de points de donn\u00e9es sont utilis\u00e9s pour prendre des d\u00e9cisions mieux inform\u00e9es qu\u2019il s\u2019agisse d\u2019entra\u00eeneurs utilisant les technologies incorpor\u00e9es aux uniformes pour l\u2019examen des performances des joueurs, ou les stades qui analysent les donn\u00e9es d\u2019engagement pour comprendre le comportement des partisans avant, pendant et apr\u00e8s les matchs. On parvient ainsi \u00e0 cr\u00e9er de meilleures exp\u00e9riences qui augmentent les revenus (par exemple, en r\u00e9duisant la congestion dans les stationnements ou le personnel \u00e0 engager le jour du match). Selon Evan Wasch, premier vice-pr\u00e9sident de la NBA, strat\u00e9gie et analyse, le recours aux donn\u00e9es peut se traduire par de petits changements qui peuvent aboutir \u00e0 une grosse diff\u00e9rence.\u00a0\u00a0<\/p>\n\n\n\n<p>Le r\u00e9cent changement du nom de l\u2019entreprise, taq, le Savoir automobile, vise le m\u00eame objectif, \u00e0 savoir changer la fa\u00e7on d\u2019acheter et de vendre des v\u00e9hicules en pla\u00e7ant les donn\u00e9es fermement au centre du processus de prise de d\u00e9cision. La strat\u00e9gie de taq consiste \u00e0 utiliser nos donn\u00e9es pour \u00e9laborer des solutions et des offres qui procurent un avantage concurrentiel \u00e0 nos clients concessionnaires, constructeurs et pr\u00eateurs. Nous pr\u00e9voyons que nos clients, une fois en possession d\u2019informations plus compl\u00e8tes, pourront prendre des d\u00e9cisions commerciales plus judicieuses et fond\u00e9es sur des faits.&nbsp;<\/p>\n\n\n\n<p>En tant que pr\u00e9sident de taq, j\u2019ai confi\u00e9 \u00e0 mon \u00e9quipe le soin d&rsquo;interpr\u00e9ter ce que les donn\u00e9es nous disent. L\u2019\u00e9quipe dirig\u00e9e par Adam MacDonald, premier vice-pr\u00e9sident, strat\u00e9gie des donn\u00e9es, a pour objectif d\u2019utiliser l\u2019analyse statistique pour d\u00e9voiler des informations qui nous permettent de comprendre les nuances du comportement d\u2019achat du client. Plus important encore, lorsque nous observons le comportement d\u2019un client par l\u2019analyse des donn\u00e9es, nous commen\u00e7ons \u00e0 comprendre la valeur \u00e0 vie de ce client. C\u2019est pr\u00e9cis\u00e9ment cette information que taq int\u00e8gre \u00e0 sa strat\u00e9gie et qu\u2019il partage ensuite avec ses clients pour les aider \u00e0 prendre des d\u00e9cisions d\u2019affaires.<\/p>\n\n\n\n<p>Une \u00e9quipe de sport professionnel entame des n\u00e9gociations contractuelles avec des joueurs importants un an avant qu\u2019ils ne deviennent agents libres. De m\u00eame, l\u2019objectif de votre entreprise est d\u2019intervenir aupr\u00e8s de vos clients avant qu\u2019ils ne deviennent agents libres. Les donn\u00e9es de taq d\u00e9montrent que le fait d\u2019intervenir aupr\u00e8s des clients douze&nbsp;mois avant l\u2019\u00e9ch\u00e9ance de leur contrat se traduit par des taux de fid\u00e9lisation plus \u00e9lev\u00e9s. Les chances de les retenir sont alors deux fois plus \u00e9lev\u00e9es que si l\u2019intervention avait eu lieu \u00e0 la fin du contrat et trois&nbsp;fois plus \u00e9lev\u00e9es que si l\u2019intervention se fait apr\u00e8s la date d\u2019\u00e9ch\u00e9ance.<\/p>\n\n\n\n<p>\u00c9l\u00e9ment cl\u00e9 de notre plateforme num\u00e9rique, les outils de portefeuilles taq extraient les donn\u00e9es des clients et les soumettent au moment opportun. Ils fournissent aussi des informations sur le march\u00e9 actuel en comparant certains programmes et l\u2019\u00e9valuation actuelle du v\u00e9hicule. Compte tenu de l\u2019actuelle p\u00e9nurie et en attendant que le vent tourne, l\u2019utilisation d\u2019une strat\u00e9gie d\u2019intervention imm\u00e9diate aupr\u00e8s des clients du portefeuille permettra sans aucun doute \u00e0 nos clients de r\u00e9aliser des gains plus importants dans un an, une fois pass\u00e9e la crise chez les constructeurs.&nbsp;<\/p>\n\n\n\n<p>Jamais les donn\u00e9es pr\u00e9dictives n\u2019ont \u00e9t\u00e9 aussi dominantes. Apr\u00e8s 18 mois de lutte contre cette pand\u00e9mie, nous continuons \u00e0 voir les impacts sur notre activit\u00e9 : des stocks plus bas que jamais et un passage encore plus important aux achats en ligne. Ce moment sans pr\u00e9c\u00e9dent dans l\u2019histoire de notre industrie nous oblige \u00e0 r\u00e9examiner la mani\u00e8re de faire progresser notre activit\u00e9. Pour taq, cela signifie utiliser les donn\u00e9es pour mettre en \u0153uvre notre strat\u00e9gie bas\u00e9e sur les d\u00e9fis d\u2019aujourd\u2019hui et les occasions de demain, avec un engagement ferme \u00e0 fournir des solutions technologiques bas\u00e9es sur le Savoir automobile. Nous sommes convaincus que cela donnera \u00e0 nos clients un avantage concurrentiel que nous savons essentiel, aujourd\u2019hui plus que jamais.<\/p>\n\n\n\n<p>L\u2019objectif final est le suivant&nbsp;: interpr\u00e9ter les donn\u00e9es pour mieux comprendre votre entreprise, \u00e9laborer des strat\u00e9gies bas\u00e9es sur ces donn\u00e9es, puis utiliser ces strat\u00e9gies pour faire progresser votre entreprise de mani\u00e8re nouvelle et passionnante. C\u2019est la base du Savoir automobile et la puissance de ce que ce Savoir permet de r\u00e9aliser.&nbsp; <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><strong>John Currado<\/strong><\/strong> est pr\u00e9sident et chef de l\u2019exploitation<a href=\"https:\/\/taqauto.com\/\">, taq, le Savoir automobile<\/a>. Avec plus de 30&nbsp;ans d\u2019exp\u00e9rience dans le domaine du financement et de la location et pr\u00e8s d\u2019une d\u00e9cennie avec taq, John Currado, leader en mati\u00e8re d\u2019innovation et de technologie dans le domaine de la vente au d\u00e9tail automobile, est responsable de la technologie et des strat\u00e9gies aupr\u00e8s des entreprises.&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019histoire de Billy Beane, directeur g\u00e9n\u00e9ral des Oakland A, est bien connue et a inspir\u00e9 le film Le strat\u00e8ge. Avec un budget tr\u00e8s limit\u00e9, Beane s\u2019est servi de donn\u00e9es statistiques pour \u00e9tablir sa strat\u00e9gie et mener son \u00e9quipe aux finales. <\/p>\n","protected":false},"author":10,"featured_media":1944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c0 l\u2019avenir, le succ\u00e8s en vente d\u00e9pendra du Savoir automobile - taq<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taqauto.com\/fr\/2021\/12\/the-future-of-sales-depends-on-automotive-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 l\u2019avenir, le succ\u00e8s en vente d\u00e9pendra du Savoir automobile - taq\" \/>\n<meta property=\"og:description\" content=\"L\u2019histoire de Billy Beane, directeur g\u00e9n\u00e9ral des Oakland A, est bien connue et a inspir\u00e9 le film Le strat\u00e8ge. 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