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What’s Next in Automotive Retail

Stay up-to-date on industry chatter and technology news.

The Easier, the Better.

In a world dominated by digital technology that helps with everything from finding a mate to writing an essay (and…

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Trailblazing A New Era for the Automotive Customer

A paradigm shift is taking root in the world of automotive sales.  According to recent reports, 62% of Canadian car…

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taq, Automotive Intelligence Drives Vehicle Leasing Into the 21st Century

PRESS RELEASE – Markham, Canada, November 15th

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by John Currado

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What is Digital Retailing in the Automotive Industry?

Digital retailing in the automotive industry is nothing short of transformational. The advent of digital retailing has changed the automotive industry as we know it, ushering it into the 21st century.

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Auto Sales Online

The Future of Automotive Sales is Online

Accelerated by the pandemic, automotive sales have seen an increasing shift to digital retailing. Every path to purchase has changed and it no longer begins in the showroom. Today’s consumers expect to research, shop for, and even purchase a vehicle online.

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Private Right of Action Provisions of Canada’s Anti-Spam Legislation

As you are likely aware, Canada’s Anti-Spam Legislation (CASL) came into effect on July 1, 2014. At the time, dealerships were encouraged to review their customer bases and list customers to which they had neither express nor tacit consent.

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Customer Review

The importance of customer reviews

Customer reviews are the modern equivalent of good old word of mouth. We’ve all heard a family member or friend rave about the new restaurant in town or the new barbecue. In truth, it is in our nature to value such comments.

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How to Optimize the Forms on Your Website

You likely spend a lot of time, effort and money driving people to your dealership’s website in the effort to convert them from browsers to customers.

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4 Practices of a Successful Business

All businesses want to emulate rock star companies like Facebook, Pixar, Google, and Amazon with their cool culture, free lunches, and bean bag chairs. We see the impressive profit statements and hear stories about the fun work environments and wish our organizations could be like theirs.

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The Key to Unlocking the Power of Your CRM or ILM Software

Your Dealership, like many others, likely has a CRM (Customer Relationship Management) and / or ILM (Internet Lead Management) system. These powerful tools have the potential to increase your sales. Improve your efficiency and so much more.

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Leads Image

Lead Nurturing & Why Your Dealership Needs to Start

So you’re getting a good amount of internet leads filtering into your Lead Management or CRM system each month. Great! What now? Most dealerships are doing a pretty good job of ensuring that all leads get responded to.

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Millennials on devices

Attract Millennials to Your Dealership with Technology

Are millennials the key to the future success of dealerships? You will have to decide for yourself. Regardless of your outlook though, it’s pretty clear that millennials can add value to any organization.

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Budget Friendly Customer Retention

We’re all familiar with the rule that it’s less expensive to keep an existing customer than it is to acquire a new one – up to 5 times less expensive according to some sources! With this in mind, how can your dealership improve how it retains customers?

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