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What’s Next in Automotive Retail

Stay up-to-date on industry chatter and technology news.

John Currado - President

Letter From Our President

From our roots as SCI MarketView, we have always been driven by the ideal to modernize the customer buying journey. Our decades of knowledge coupled with our innate understanding of the value of robust data and a drive to advance areas of the auto industry moved us to deliberately evolve to become taq Automotive Intelligence.

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Driving on road

The Rubber Behind and the Road Ahead

A year in review and what’s next at taq Automotive Intelligence.

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profitability

Auto Dealer Profitability

Whether you’re a part of a large auto dealership chain or are an independent used auto dealer, here are some ways you can increase your auto dealer profitability.

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Mobile search

Automotive Lead Generation

Selling cars can be more of an analog business that relies on traditional face-to-face sales and more physical marketing ads. There’s a standardized process across most car dealerships in terms of what the sales process and purchasing journey look like for a typical customer.

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keyboard

Marketing Strategy for Selling Cars

When people think about the success of a car dealership, the first thing that many people think about is probably the floor sales team. After all, they’re the people that customers remember when they walk into a dealership to shop around and book test drives.

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Car Sale

Car Sales Strategies

Car dealerships rely heavily on effective sales. Most dealers rely mainly on traditional, in-person sales strategies to walk individuals through the purchasing journey, including generating leads, nurturing leads into customers, and following up after-sales for customer retention.

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Dealership Showroom

How to Sell Cars at a Dealership?

Running a car dealership can be hard work. Not everyone is looking to purchase their first car or upgrade their current one.

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Dream Vehicle

Creative Ways to Sell More Cars

As a car dealership, you help customers find their dream vehicle for commuting to work, going on family vacations, and safely running errands.

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Data

Business Intelligence in the Automotive Industry

Business intelligence has played a critical role in the evolution of the automotive industry. Insight and data are crucial in any industry, but when it comes to the manufacturing and selling of cars, having accurate, real-time data can be the difference between success and failure.

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The Future of Sales Depends on Automotive Intelligence

Most everyone knows the story of Billy Beane, the Oakland A’s General Manager and the inspiration for the film Moneyball, who on a shoestring budget, led his team to the playoffs by utilizing statistical data to determine strategy.

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Artificial Intelligence

Artificial Intelligence in the Automotive Industry

Artificial Intelligence in the Automotive Industry
Artificial intelligence (AI) is the way of the future for the automotive industry. While AI is being rapidly deployed in other sectors, it has been relatively slow to enter the automotive industry.

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CRM Software

Best Automotive CRM Software

If you’re a car dealer looking to invest in a CRM (customer relationship management) tool for your dealership, you’ve come to the right place. Thanks to the advent of technology, dealerships can now use quality CRM software to make their operations more efficient, grow their customer base, and most importantly, boost sales.

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What is Digital Retailing in the Automotive Industry?

Digital retailing in the automotive industry is nothing short of transformational. The advent of digital retailing has changed the automotive industry as we know it, ushering it into the 21st century.

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Auto Sales Online

The Future of Automotive Sales is Online

Accelerated by the pandemic, automotive sales have seen an increasing shift to digital retailing. Every path to purchase has changed and it no longer begins in the showroom. Today’s consumers expect to research, shop for, and even purchase a vehicle online.

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How to Optimize the Forms on Your Website

You likely spend a lot of time, effort and money driving people to your dealership’s website in the effort to convert them from browsers to customers.

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4 Practices of a Successful Business

All businesses want to emulate rock star companies like Facebook, Pixar, Google, and Amazon with their cool culture, free lunches, and bean bag chairs. We see the impressive profit statements and hear stories about the fun work environments and wish our organizations could be like theirs.

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The Key to Unlocking the Power of Your CRM or ILM Software

Your Dealership, like many others, likely has a CRM (Customer Relationship Management) and / or ILM (Internet Lead Management) system. These powerful tools have the potential to increase your sales. Improve your efficiency and so much more.

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