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What’s Next in Automotive Retail

Stay up-to-date on industry chatter and technology news.

John Currado - President

Letter From Our President

From our roots as SCI MarketView, we have always been driven by the ideal to modernize the customer buying journey. Our decades of knowledge coupled with our innate understanding of the value of robust data and a drive to advance areas of the auto industry moved us to deliberately evolve to become taq Automotive Intelligence.

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Automotive Lead Generation – Part 2

For any business that sells a service or product to a target audience, strong lead generation is a large factor…

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What makes a good car dealership?

Car dealerships are essential for many consumers. Whether they plan on upgrading their current vehicle, adding another vehicle to their…

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How to organize a car dealership

A successful car dealership relies on the smooth operation of many departments and components. As more consumers are looking to…

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The Unthrottled Benefits of Automotive Digital Retailing

John Currado & Alan Bird The automotive industry is in a state of disruption. From vehicle model, fuel type to…

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Auto data

Data Science in Automotive Industry

The automotive industry continuously experiences many innovative successes and a dynamic set of challenges.

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Data signals abstract

Big Data in the Automotive Industry

Today, the world is becoming increasingly connected and reliant on technology in our daily lives and various industries.

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Data Analysis in Auto

Data Analysis in the Automotive Industry

The interconnected relationship between data and the automotive industry is becoming increasingly transparent and essential.

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Road Ahead

The Rubber Behind and the Road Ahead

A year in review and what’s next at taq Automotive Intelligence.

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profitability

Auto Dealer Profitability

Whether you’re a part of a large auto dealership chain or are an independent used auto dealer, here are some ways you can increase your auto dealer profitability.

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Mobile search

Automotive Lead Generation

Selling cars can be more of an analog business that relies on traditional face-to-face sales and more physical marketing ads. There’s a standardized process across most car dealerships in terms of what the sales process and purchasing journey look like for a typical customer.

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keyboard

Marketing Strategy for Selling Cars

When people think about the success of a car dealership, the first thing that many people think about is probably the floor sales team. After all, they’re the people that customers remember when they walk into a dealership to shop around and book test drives.

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Car Sale

Car Sales Strategies

Car dealerships rely heavily on effective sales. Most dealers rely mainly on traditional, in-person sales strategies to walk individuals through the purchasing journey, including generating leads, nurturing leads into customers, and following up after-sales for customer retention.

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Dealership Showroom

How to Sell Cars at a Dealership?

Running a car dealership can be hard work. Not everyone is looking to purchase their first car or upgrade their current one.

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Dream Vehicle

Creative Ways to Sell More Cars

As a car dealership, you help customers find their dream vehicle for commuting to work, going on family vacations, and safely running errands.

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Data

Business Intelligence in the Automotive Industry

Business intelligence has played a critical role in the evolution of the automotive industry. Insight and data are crucial in any industry, but when it comes to the manufacturing and selling of cars, having accurate, real-time data can be the difference between success and failure.

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The Future of Sales Depends on Automotive Intelligence

Most everyone knows the story of Billy Beane, the Oakland A’s General Manager and the inspiration for the film Moneyball, who on a shoestring budget, led his team to the playoffs by utilizing statistical data to determine strategy.

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