
What’s Next in Automotive Retail
Stay up-to-date on industry chatter and technology news.
From our roots as SCI MarketView, we have always been driven by the ideal to modernize the customer buying journey. Our decades of knowledge coupled with our innate understanding of the value of robust data and a drive to advance areas of the auto industry moved us to deliberately evolve to become taq Automotive Intelligence.
Read full articleWant to increase traffic to your website and attract high-quality leads? If you answer yes, you should consider the Google Ads pay-per-click advertising program.
Read full articleThe automotive industry is transforming, and so too are the demands and priorities of consumers, businesses, and dealerships alike.
Read full articleAutomotive Marketing Trends: Strategies for Success
An effective marketing strategy allows a business to connect with its existing customers and attract new ones.
Read full articleThe Car Dealership Business Model: Then Versus Now
Car dealerships have changed immensely over the years. A look back at when the first car sale was recorded in the 1880s highlights just how far the car dealership business model has come.
Read full articleWhat will the future hold for OEM dealerships?
A lot has changed since 1913, when Ford Motor Company implemented the world’s first automotive assembly line to mass-produce vehicles…
Read full articleLessons that dealerships must learn from the Pandemic
The unprecedented global COVID-19 Pandemic has undoubtedly impacted the ways consumers purchase and sell their vehicles. With an evident shift…
Read full articleThe Future of Automotive Sales is Online
Accelerated by the pandemic, automotive sales have seen an increasing shift to digital retailing. Every path to purchase has changed and it no longer begins in the showroom. Today’s consumers expect to research, shop for, and even purchase a vehicle online.
Read full articlePrivate Right of Action Provisions of Canada’s Anti-Spam Legislation
As you are likely aware, Canada’s Anti-Spam Legislation (CASL) came into effect on July 1, 2014. At the time, dealerships were encouraged to review their customer bases and list customers to which they had neither express nor tacit consent.
Read full articleThe importance of customer reviews
Customer reviews are the modern equivalent of good old word of mouth. We’ve all heard a family member or friend rave about the new restaurant in town or the new barbecue. In truth, it is in our nature to value such comments.
Read full articleHow to Optimize the Forms on Your Website
You likely spend a lot of time, effort and money driving people to your dealership’s website in the effort to convert them from browsers to customers.
Read full article4 Practices of a Successful Business
All businesses want to emulate rock star companies like Facebook, Pixar, Google, and Amazon with their cool culture, free lunches, and bean bag chairs. We see the impressive profit statements and hear stories about the fun work environments and wish our organizations could be like theirs.
Read full articleThe Key to Unlocking the Power of Your CRM or ILM Software
Your Dealership, like many others, likely has a CRM (Customer Relationship Management) and / or ILM (Internet Lead Management) system. These powerful tools have the potential to increase your sales. Improve your efficiency and so much more.
Read full articleLead Nurturing & Why Your Dealership Needs to Start
So you’re getting a good amount of internet leads filtering into your Lead Management or CRM system each month. Great! What now? Most dealerships are doing a pretty good job of ensuring that all leads get responded to.
Read full articleAttract Millennials to Your Dealership with Technology
Are millennials the key to the future success of dealerships? You will have to decide for yourself. Regardless of your outlook though, it’s pretty clear that millennials can add value to any organization.
Read full articleBudget Friendly Customer Retention
We’re all familiar with the rule that it’s less expensive to keep an existing customer than it is to acquire a new one – up to 5 times less expensive according to some sources! With this in mind, how can your dealership improve how it retains customers?
Read full article- « Previous
- 1
- 2
- 3