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What’s Next in Automotive Retail

Stay up-to-date on industry chatter and technology news.

John Currado - President

Letter From Our President

From our roots as SCI MarketView, we have always been driven by the ideal to modernize the customer buying journey. Our decades of knowledge coupled with our innate understanding of the value of robust data and a drive to advance areas of the auto industry moved us to deliberately evolve to become taq Automotive Intelligence.

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AdWords pour votre concession

Google Ads for your dealership

Want to increase traffic to your website and attract high-quality leads? If you answer yes, you should consider the Google Ads pay-per-click advertising program.

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Auto Retailing: Six Predictions for the Future

The automotive industry is transforming, and so too are the demands and priorities of consumers, businesses, and dealerships alike.

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Automotive Marketing Trends: Strategies for Success

An effective marketing strategy allows a business to connect with its existing customers and attract new ones.

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The Car Dealership Business Model: Then Versus Now

Car dealerships have changed immensely over the years. A look back at when the first car sale was recorded in the 1880s highlights just how far the car dealership business model has come.

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What will the future hold for OEM dealerships?

A lot has changed since 1913, when Ford Motor Company implemented the world’s first automotive assembly line to mass-produce vehicles…

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Lessons that dealerships must learn from the Pandemic

The unprecedented global COVID-19 Pandemic has undoubtedly impacted the ways consumers purchase and sell their vehicles. With an evident shift…

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Mobile search

Automotive Lead Generation

Selling cars can be more of an analog business that relies on traditional face-to-face sales and more physical marketing ads. There’s a standardized process across most car dealerships in terms of what the sales process and purchasing journey look like for a typical customer.

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Marketing Strategy for Selling Cars

When people think about the success of a car dealership, the first thing that many people think about is probably the floor sales team. After all, they’re the people that customers remember when they walk into a dealership to shop around and book test drives.

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Car Sale

Car Sales Strategies

Car dealerships rely heavily on effective sales. Most dealers rely mainly on traditional, in-person sales strategies to walk individuals through the purchasing journey, including generating leads, nurturing leads into customers, and following up after-sales for customer retention.

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Dealership Showroom

How to Sell Cars at a Dealership?

Running a car dealership can be hard work. Not everyone is looking to purchase their first car or upgrade their current one.

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Dream Vehicle

Creative Ways to Sell More Cars

As a car dealership, you help customers find their dream vehicle for commuting to work, going on family vacations, and safely running errands.

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Business Intelligence in the Automotive Industry

Business intelligence has played a critical role in the evolution of the automotive industry. Insight and data are crucial in any industry, but when it comes to the manufacturing and selling of cars, having accurate, real-time data can be the difference between success and failure.

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The Future of Sales Depends on Automotive Intelligence

Most everyone knows the story of Billy Beane, the Oakland A’s General Manager and the inspiration for the film Moneyball, who on a shoestring budget, led his team to the playoffs by utilizing statistical data to determine strategy.

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Artificial Intelligence

Artificial Intelligence in the Automotive Industry

Artificial Intelligence in the Automotive Industry
Artificial intelligence (AI) is the way of the future for the automotive industry. While AI is being rapidly deployed in other sectors, it has been relatively slow to enter the automotive industry.

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CRM Software

Best Automotive CRM Software

If you’re a car dealer looking to invest in a CRM (customer relationship management) tool for your dealership, you’ve come to the right place. Thanks to the advent of technology, dealerships can now use quality CRM software to make their operations more efficient, grow their customer base, and most importantly, boost sales.

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What is Digital Retailing in the Automotive Industry?

Digital retailing in the automotive industry is nothing short of transformational. The advent of digital retailing has changed the automotive industry as we know it, ushering it into the 21st century.

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