What’s Next in Automotive Retail

Selling cars can be more of an analog business that relies on traditional face-to-face sales and more physical marketing ads. There’s a standardized process across most car dealerships in terms of what the sales process and purchasing journey look like for a typical customer.

When people think about the success of a car dealership, the first thing that many people think about is probably the floor sales team. After all, they’re the people that customers remember when they walk into a dealership to shop around and book test drives.

Car dealerships rely heavily on effective sales. Most dealers rely mainly on traditional, in-person sales strategies to walk individuals through the purchasing journey, including generating leads, nurturing leads into customers, and following up after-sales for customer retention.

Running a car dealership can be hard work. Not everyone is looking to purchase their first car or upgrade their current one.

As a car dealership, you help customers find their dream vehicle for commuting to work, going on family vacations, and safely running errands.

Business intelligence has played a critical role in the evolution of the automotive industry. Insight and data are crucial in any industry, but when it comes to the manufacturing and selling of cars, having accurate, real-time data can be the difference between success and failure.

Most everyone knows the story of Billy Beane, the Oakland A’s General Manager and the inspiration for the film Moneyball, who on a shoestring budget, led his team to the playoffs by utilizing statistical data to determine strategy.

Digital retailing in the automotive industry is nothing short of transformational. The advent of digital retailing has changed the automotive industry as we know it, ushering it into the 21st century.