What’s Next in Automotive Retail

As a car dealership, you help customers find their dream vehicle for commuting to work, going on family vacations, and safely running errands.

Business intelligence has played a critical role in the evolution of the automotive industry. Insight and data are crucial in any industry, but when it comes to the manufacturing and selling of cars, having accurate, real-time data can be the difference between success and failure.

Most everyone knows the story of Billy Beane, the Oakland A’s General Manager and the inspiration for the film Moneyball, who on a shoestring budget, led his team to the playoffs by utilizing statistical data to determine strategy.

Digital retailing in the automotive industry is nothing short of transformational. The advent of digital retailing has changed the automotive industry as we know it, ushering it into the 21st century.

As you are likely aware, Canada’s Anti-Spam Legislation (CASL) came into effect on July 1, 2014. At the time, dealerships were encouraged to review their customer bases and list customers to which they had neither express nor tacit consent.

Customer reviews are the modern equivalent of good old word of mouth. We’ve all heard a family member or friend rave about the new restaurant in town or the new barbecue. In truth, it is in our nature to value such comments.

You likely spend a lot of time, effort and money driving people to your dealership’s website in the effort to convert them from browsers to customers.